Let's talk!

Blogs » Technology » Artificial Intelligence for Marketing Success

Artificial Intelligence for Marketing Success

  • Artificial Intelligence for Marketing Success

     

    AI is shaping marketing, irrevocably so. Isn’t it time humans leave robotic work to robots and spend more time doing what they do better than machines? Artificial Intelligence can beef up marketing capabilities. More and more marketing leaders are implementing AI technologies to take their game to the next level. The use cases of artificial intelligence marketing - AI marketing are diverse- from online advertising to finding patterns in the customer journey- Artificial intelligence can enhance marketing at all levels. With the immense potential that AI brings to the marketing world, it’s time to learn how you can harness the power of AI marketing!

     

    Marketing AI - Marketing AI is of two types- independent and integrated AI. The independent AI takes a narrow approach to perform tasks, whereas the integrated AI is broad and part of something bigger than itself. For instance, Netflix’s recommendation results from integrated machine learning that gives viewers suggestions based on their behavior and preferences. But had it been independent AI handling it, the viewers would need to download another application to get those suggestions. The same goes for MarTech solutions such as CDPs and CRMs- they too leverage integrated AI to enhance marketing functions.

     

    Marketing Goals and Data - Marketers need a roadmap with a clear vision to make artificial intelligence work for them. For the AI-powered marketing automation tools to work efficiently, you need to fractionate large parts into decisive steps that the computers can understand and achieve. There have to be specific goals that a machine can work on and produce results at scale. When marketers have accurate information about their customers and prospects, AI can combine it all to produce powerful insights. But while AI is at work, you also need someone who can corroborate the results and validate data quality.

     

    Are you missing out on modern marketers' needs in the digital era? Want to stay updated with Martech trends?  Check out Martech News for such regular updates. 

     

    Check out our Martech Cube Podcast for stories from the industry experts that share their business journey with tips and strategies to achieve career success!!

Recent Blog Entries

  • A Server Virtualization Engineer partitions a physical server by using software into several smaller virtual servers to boost server resources. Besides, this individual also helps to ensure that space is saved, allowing many resources to use the same space. By doing so, they improve network performa...
  • October 29, 2018
    Posted by Deylr eylrod
  • We welcome the many gamers at our website; players can discover us to get cash of clans’ limitless gems and hacks. The coc hack tool is a strategy application for mobile device at present! We construct our coc hack tool for both android and iOS gadget, it is established by specialize industr...
  • One on the great "you was able to make it moments" to be described as a rookie must be in the event you notice your name employing a Madden video games. Would you play you because you in Madden? Would that certainly be considered a sign of narcissism reely more than the moment being proud of merely ...
  • The gaming companies are enduring a summer swoon, as being the industry-tracking NPD Group today announced its June retail sales figures, showing shrinking revenues year-over-year overall.Even with grim news with the industry overall, there was clearly some individual winners. Take-Two Interactive f...
View All