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Archives
Recent Entries
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Mobile Marketing impact on Ecommerce Trends
by Martech CubeMobile Marketing impact on Ecommerce Trends Businesses have to optimize websites for every device, enhancing user experience. In the tech world, businesses need to establish an evident virtual presence. A step in this direction would be mobile marketing impact on Ecommerce websites and user... -
How Hotels can Digitally Prepare for Vacation Season
by Martech CubeHow Hotels can Digitally Prepare for Vacation Season It’s hard to believe, but the official start of summer is upon us! With summer vacation often comes the need for a hotel. As a multi-location hotel brand, what is your business doing to ensure that a future traveler chooses your hot... -
Marketing analytics to drive Business Growth
by Martech CubeMarketing analytics to drive Business Growth In the digital marketing world, there’s an inundation of data. Marketers need to comprehend which data is significant and which they should scrap and discard. Marketing analytics steer us in the right direction and ensure that consumer data... -
Strengthening Customer Service & Support with chatbots
by Martech CubeStrengthening Customer Service & Support with chatbots Tech and innovation have brought a wave of advancements in communication systems. But how have CRM and chatbots bolstered customer service and support? Customer support is at the forefront. Customers need easy-to-understand and hassle-f... -
Martech Interview with Brett Beveridge on omnichannel retail
by Martech CubeMartech Interview with Brett Beveridge on omnichannel retail Brett Beveridge, Founder & CEO of T-ROC, talks about how T-ROC combines the power of people and technology solutions in an Martech Interview on omnichannel retail to optimize its customers’ omnichannel retail shopping experi... -
Schema Markup SEO for Creating Website Structured Data
by Martech CubeSchema Markup SEO for Creating Website Structured Data Structured data ensures your site is visible in the places that really matter to today’s customers. This enables you to make sites more search engine friendly, and more visible that it improves customer experience as a result. How... -
Ways to improve & Automate customer experience
by Martech CubeWays to improve & Automate customer experience Customers want you to have an open conversation when they interact with your brand. Personalizing your communications helps in engaging your customers while giving them a personal touch. All companies communicate with their customers in recent ... -
What Uber Explore Means For Business Online Reputation
by Martech CubeWhat Uber Explore Means For Business Online Reputation This blog dives deeper into what Uber Explore is, how it works, and what this means for your multi-location business’s localized marketing strategy. Uber Explore relies heavily on content from Yelp, further emphasizing the need fo... -
Martech Interview with Lyle Underkoffler on Video Advertising
by Martech CubeMartech Interview with Lyle Underkoffler on Video Advertising Lyle Underkoffler, Chief Marketing Officer at Smartly.io talks about video advertising trends and content creation in an Martech Interview on Video Advertising in the world of ad tech. The changes to measurement and attribution h... -
Importance of Privacy-First Principles to CX Innovation
by Martech CubeImportance of Privacy-First Principles to CX Innovation Tealium and Meta’s report highlights the critical role of digital leaders in steering their organizational ship amid the tides of the marketplace change. The global digital economy is undergoing a seismic shift as consumer expect... -
Retailer’s Guide to Customer Data Platform
by Martech CubeRetailer’s Guide to Customer Data Platform Technology presents a pool of opportunities for retailers. Meanwhile, new data management platforms and tools are developing to support business methods and practices. With increasing competition and smart consumers, what do retail businesses... -
5 Questions to Ask if your Website Traffic is Declining
by Martech Cube5 Questions to Ask if your Website Traffic is Declining Steve Ohanians highlights the five questions to ask if your website traffic is declining or if you notice a change in your website’s metrics and take a proactive approach to website management. But what if you notice a swift decl...