Promotional lip balms that are given as gifts can be used by men and women of all ages. Your lips get dry when there is a cold wind, dry air, and cold weather. Lip balms keep the skin on your lips moist and keep your lips from getting chapped or dry from the outside world. You can easily stick them in your pockets or bags. Not only do they help heal chapped lips or give a glossy shine, but the name on them also helps promote a brand. People think that buying these colorful custom lip balms at wholesale prices is one of the smartest and most profitable things they can do. These kinds of unique promotional products are one of the best ways to get people interested in your brand.