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20 Trailblazers Leading the Way in marketing content
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Blog income is all the rave these days. Ever since blogging emerged as a way to run a website the popularity of the format continued to grow day by day.
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As with all things that gain popularity, it didn't take long before people started seeing the business potential in blogging. If you're happen to see the business potential in blogs then I can tell you that you are definitely on the right track.
Blogs are user driven. They thrive on regular updates. And more importantly they thrive on interaction from visitors. AKA comments!
That means you need to ensure that your blog is readable and stuffed with high quality blog posts.
If the vast majority of your blog posts are blatant promotions it will fail. Posts that serve no other purpose than persuading your visitor to purchase a product you're promoting. If your blog posts become unreadable due to numerous contextual ads randomly splattered all over the screen... you will fail!
The key to blog income is high quality content. Promotions based on sound reviews and occasional, well placed, contextual ads.
The easiest way to determine if your blog is too spammy is to actually read your blog.
Have you read your blog?
If you haven't you definitely should. As the author it is very easy to get caught up in the moment. It is important to take a step back every now and then and take a good look at the monster you're creating.
If you read your blog and still can't tell if it's too spammy I urge you to get a friend or a family member to take a good look at it. Their advice is invaluable.
Whatever their advice is you need to take it very seriously!
By now you have probably heard this saying more times than you would like. If you have a corporate or personal website, social media page, newsletter or any other communications channel, you know you need to produce content to keep it relevant. But how much content and how often is the tricky part.
There was once a time when there were unwritten set minimums for how often you should update your information. For example, on Facebook the suggested amount of minimum updates was anywhere from one to 10 per day, depending on the size of your organization. As a result of this "rule," social media channels were filled with information, with quantity being more important than quality. And, as you can imagine, readers started getting overwhelmed and tuning out.
This mad drive for content did the exact opposite effect - it turned people away versus bringing them in.
While content is still important to maximize your SEO (search engine optimization), the focus is now on producing quality content that will resonate with your target audience. So instead of having one blog post a day, maybe you have one blog post a week or every couple of weeks. You are better off waiting until inspiration strikes and you have something interesting to say, then trying to fill 200-300 words of space.
And if you aren't a great writer, or struggle finding the time to carefully craft your words, grab your cell phone and create a short video. But don't just pick up your phone and hit record and start chatting away. Rather take some time, write out your key points, formulate your ideas on what message you want to convey, to whom and why, then start recording. Otherwise you are just becoming more noise on an already noisy platform.
There are many resources marketing content out there to help you develop your content. Once great resource for beginners is the book The Content Planner by Angela Crocker. This will help get you started in planning and creating content in a meaningful versus scattered way.
Book time in your calendar to write your content, making it a regular part of your work week. This way you set aside the time needed to research the content your audience responds best to, creating the content as well as reviewing it before posting. By doing this you can also determine the frequency that works best not only for you, but your audience.