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Done Launching Your First Google Ads Campaign? What Next?

• Posted by bryanna bryanna February 1, 2023 Filed in Other #Google ads  31 views
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  After devoting enough time and effort, you are happy to see your first Google ads marketing campaign live. So, now you must be waiting for the ads to appear on the top of search results, driving traffic to your site and helping your business profits grow. Ask any experienced Google ads agency in Toronto, your expectations are unrealistic.

  You just can’t sit idle, as there’s a lot still to be done. Find out what to do next.

  Pay Attention to the Landing Page

  Your Google ad successfully directs a lead to your site. Sadly, it doesn’t convert into a buyer as the landing page didn’t meet my expectations. Why? Poor and complicated design, irrelevant content, unsynchronized keywords, and so on – the issues can be one or many. So, make sure the landing page experience for your visitors is highly convincing in every respect.

  Give Solution – Earn Trust

  Why would anyone become your business patron just after viewing an ad? The ad he or she views simply lifts his or her expectations that you offer a solution. So, don’t take your visitor directly to a ‘click to buy’ button or a contact us page. Be ready with some good content to build a link and gain the visitor’s trust first.

  The Pause/Resume Button

  Yes! You can pause a Google ads campaign and resume it later. However, you must not do it unnecessarily or often. For example, you may pause the campaign when you need to update prices for various products in a catalog. Also, you may pause it if the products your business offers cater to its buyers during a specific time of the year. It would let you control your Google marketing budget.

  Meet Google’s Quality Score Check

  Google is tough to please. It regularly reviews and ranks different ads on a scale of 1 to 10, based on how effectively every ad adds to the search quality. So, you must check your ads' quality score. If it is consistently low, hire an SEO agency in Toronto to optimize your ad campaigns.

  As you can see, an ad marketing campaign requires constant improvement and monitoring. Only then, you can reap its real benefits.