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What Hollywood Can Teach Us About Environmentally friendly web
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In this day and age, you've probably come across the term 'sustainable design'. But what does it actually mean in terms of web design....
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Sustainable design is a concept whereby something is built or created accordingly to sustainability principles that include economic, social and ecological sustainability. The ideal at the very heart of sustainability is building something that can be managed and continued in the long term.
Sustainable web design follows the same principles as any sustainable designed structure. It considers its impact economically, socially and ecologically in order to create websites that are functional but also are sustainable in the long run. It also aims to keep websites open to everyone, so no matter what age your computer is you can still access it.
The web is full of active and inactive website all taking up space on this large network. Inactive websites are actually a Green web design massive waste of space, which could be used for other long-lasting websites. It is neither the most efficient use of space nor the most sustainable, so it is recommended that once you give up on your web space that you render it completely inactive or sell the domain name on.
Sustainable web design looks at the impact of usage of space, which is key to not only sustainability, but to website traffic. Keeping a minimalist design for the page can be if done correctly aesthetically pleasing, thus enticing custom. Yet, a minimalist page can also be sustainable, simply because it is not bogged down by heavy picture files. This also makes it much faster for your users to navigate through the pages - which should be a top consideration for web designers. Another consideration for usage of space is file formats. Having a website with large uncompressed formats will make your website much slower to load, taking more energy and time, and also rendering it not as user friendly.
Another consideration sustainable web designers have incorporated in their design is the ability for other non-designers to change the design as they please. With multiple tools, add-ons and programs that now allow the non-designer to edit their website easily, it has become easier for businesses to manage their own websites and rid them of unnecessary files that clutter websites.
Sustainable web design negotiates any impact your website may have, making it more environmentally friendly as well as usable to those all over the world. Sustainable web design not only serves functionality but aesthetics too, as it incorporates a minimalist design approach which looks at the aesthetics of the greater whole, not just the components. This 'green' approach to design hopes to help to maintain websites in the long run by making them easier to use by businesses and the users.
When designing and developing a website, what is more important? The way it looks or what it does and says?
As a website owner or developer, you need to work your way through this carefully. Think about your potential clients and what their viewpoint would be.
Does your client want to see a beautiful website? Or do they want to find that service or information they are looking for?
What is more important to a user up front? Something functional that is easy to read, click around in and respond to? Or something pretty? Many fledgling business owners go for the pretty websites and after a few months this wears off and they are left with a sometimes very expensive and decorative, but not really an income producer.
Customers do not care about you, your business and your colours...
They want speed, info, good prices, good products and good services.
They want convenience.
Of course your website must be neat and there is an element of aesthetic beauty to everything, but in the end your customer wants good content and ease of use.
Content keeps your user interested and drilling into your website.
Good design is important, but does not hold your customers attention.
A website is an asset to your business if its text accurately and pleasantly describes and explains your business in an easy to read and compelling manner.
So in summary, focus on the content of your website all the way through from inception to fruition, keeping looks in the background and good content and functionality in the foreground.