Television and sports have always had a connection both symbiotic and antithetical... at the least from the sports perspective. Among other items, television is accountable for growing the popularity of sports at an incredible rate by:
On one other hand, sports have made many different concessions to television to be able to feed that beast and keep TV's monies flowing in:
Both these lists could carry on and on.
The cold hard the fact is, that relationship is going to cultivate tighter.
Initially glance, this might not seem like news; all things considered, television has continually extended its financial influence on athletics considering that the dawn of the boob tube. But, in this modern age, sports is among the few--and undoubtedly probably the most pervasive--forms of television programming that broadcasters find bucking a pattern:
Sports is, for probably the most part, DVR-proof.
The advent of the Digital Video Recorder is evolving paradigms of television advertising 스포츠중계. Sure, broadcast TV still relies on commercials to generate revenues during its primetime shows, however the advertisers are reticent to invest exactly the same kind of ad dollars they used to spenc on a viewing population accustomed to watching shows independently time, fast-forwarding through spots.
Sports--along with other live events such as for instance awards shows or American Idol-style competitions--remain must-see in-the-moment viewing. Yes, people do record such programming for later watching; I've done so myself. In that situation, the viewer should be careful not to learn who won from other media sources, quite a challenge inside our tuned-in, online society. That will continually make such programming as the Super Bowl, the Oscars or the Idol final even more enticing advertising buys than they already are. Not only do they draw big numbers, but those big numbers are not skipping the commercials as they are watching the function "live" (it must certanly be noted that some such events are in reality tape-delayed in elements of the country, however the viewership still watches the delayed broadcast in real-time).
Sports stands to benefit even a lot more than other live televised events by the sheer fact that there is a lot more being broadcast. When it comes to when sports are watched, it doesn't matter whether it's the championship or a regular season contest, most members of the sports-viewing audience still make an attempt to watch the overall game "live" ;.So many sporting events will never score the record ad revenue of the big boys, be assured that more dollars will flock to sports programming as among the last bastions where traditional television advertising is obviously viewed as intended. That equals the sports and television becoming even closer bedfellows, for better or for worse.
Take your pick.