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"The 9-Minute Rule for Top 5 Importance Of Advertising Agencies - Business Finance ...
Marketing companies can manage all aspects of a campaign. They work with many kinds of companies, and their size and scope can vary. Some agencies manage only one or two significant clients. Some agencies have many customers all over the country or around the globe, and many field offices from which they can service them.
A large advertising company may have several departments that deal with different aspects of accounts, depending on its size. To ensure that the client's needs are met, an account supervisor or account planning department will coordinate all of the departments. The departments within a full-service firm will usually include: The research department will have the ability to supply clients with some information about the potential audience of the final ad campaign, as well as info about the marketplace for the item being advertised.
The individuals included in creative services are accountable for developing the advertising platform, which sets the style and tone of the advertising campaign. The platform must draw attention to the most positive aspects of the product being marketed, and then theorize about the benefits that the consumer may expect to obtain by using the product.
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Through this research study and careful factor to consider, the company will develop a media strategy: this should be a fully recognized plan of attack for getting out the customer's message. In developing a media strategy, you need to take into account the following: Cost per Thousand: This refers the cost of an advertisement for each one thousand consumers.
TV ads can be more expensive than printed advertisements, but they reach many more people. The expense per 1,000 is a simple http://knoxlsak374.bearsfanteamshop.com/a-beginner-s-guide-to-social-media-advertising-company way to assess how advertising dollars are best spent. A paper ad might cost $100, but may reach 2,000 customers. If a paper advertisement costs $50, it is $50 per thousand.
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Reach: This term describes the advertisement's scope. The client's message will affect the reach of the ad. This is usually expressed in percentage of total households. If there are 1000 families living in a community and 200 homes get the daily paper, then the reach of a newspaper ad might be 20 percent. This means that one-fifth the households in the area can expect to see the ad.
Frequency is a variable between media. It can even vary within the same medium. For example, papers tend to be read less on Saturdays while being used by more people (and better) on Sundays. This is a change that happens across all media. Connection: The media-buyer will likewise need to consider the timing of ads. The customer's product may dictate how the ads are spread over the course of a day (for radio and television advertisements), one week (for radio, TV, or print advertisements), or even a month (radio/tv, print or any other media).
Clients may be charged for expenses such as a photographer, recording studio, actor, and production costs. The agency may also charge the client for placing the final advertisement in the media chosen by the client (and which the client has accepted)."
