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Certification in Digital Marketing

Certificate in Digital Marketing Course

While going through our course structure in digital marketing certificate you may come across the thought in your mind that why should you do this. It may occur to you very often that what are the uses of online marketing training these days. The answer is quite simple. Digital marketing course is one of the most important courses right now for people who want to make it big in the marketing world. Almost everyone is going online now and that is why it is rather a better option to open your mind to online marketing rather than the traditional form of marketing. In the current situation of the whole world everyone is more used to online ads. There lies the importance of a certificate in digital marketing. That is the reason why we have included different useful modules in our certification in digital marketing so that it can help you to build your future in a better way.

Certified by GoDaddy Academy

60-80 Hours Course Duration

Platform Online LMS

Digital Marketing Course Overview

  • SEO is the first module of our digital marketing course which is considered to be the most important one on the list. Whenever we search for something on Google, we get a lot of websites listed there to give us the solution we are looking for. Search engine optimization in your website can make your website rank first in Google so that it can pop up in the first place whenever someone searches the topic of your website. So we have included this in our course material.

    check Introduction to Search Engine Optimization (SEO)

    check On-page Optimization

    check Off-page Optimization

  • Currently, most brands try to increase their online visibility through Social Media Marketing procedures. They prefer Facebook, Instagram, and LinkedIn as the medium to reach up to their potential customers. If you learn Social Media Marketing properly then you can help these companies to create their brand identity through different social media platforms. That is the reason why we have included this in our digital marketing certification course.

    check Fundamentals of Social Media Marketing

    check Nature of each Social Media Platform and Audience Characteristics

    check Resources and efforts needed by a company

    check When should you Outsource

    check Measure Social Media Marketing ROI

    check Social Media Marketing Tools

    check Campaign Management

    check Inventory Management

    check Social Media Marketing Execution Strategy

    check Social Media Marketing Execution needs

  • check Facebook Organic and Paid Marketing

    check Facebook Page Creation

    check Setting up the Brand Page Based on Business

    check Facebook Post Creation

    check Best Practices of Posting

    check Setting Auto Responses in Inbox

    check Integrate a Chatbot with Facebook Messenger

  • check Types of Facebook Campaigns

    check Campaign Planning

    check Creating Facebook Ad Campaign

    check Remarketing Campaigns on Facebook

    check Facebook Ad and different Campaigns

    check Choosing correct Marketing Objective for a Campaign

    check Facebook Traffic Campaign

    check Facebook Leads Campaign

    check Facebook Conversion Campaign

    check FB pixel Implementation

    check Remarketing Campaigns

    check Case Study

  • check Introduction to Instagram

    check Instagram Personal and Professional Account

    check Business Account Setup

    check Best practices of organic Instagram Promotions

    check Check the Insights

    check Post promotion on Instagram

    check Case study

  • check Introduction to LinkedIn

    check Paid and Organic Promotions on LinkedIn

    check Company Page Creation

    check Post on LinkedIn

    check Best practices

    check LinkedIn Sales Navigator

  • check LinkedIn Ad Account

    check Types of LinkedIn Campaign

    check LinkedIn Ad Traffic Campaign

    check LinkedIn Lead ads Campaign

    check LinkedIn Website Conversion Campaign

    check Campaign Performance

    check Case Study Discussion

  • Search Engine Marketing is all about going through the Pay per Click procedure. Whenever we get to see a relevant ad on a particular website we tend to click on it. And when a customer clicks on that add the website owner is supposed to get a particular amount of money as commission. In our online digital marketing course, we have included this in our course certificate in digital marketing so that you can learn how to be a pro at search engine marketing.

    check Introduction to Google Ads/ PPC

    check Basics of Google Ads

    check Optimizing Ads Account

  • The next important thing in the digital marketing course is to learn how to develop content for your website or blog. At first, you have to select a niche and then you need to plan the content before starting to write it. There are certain steps to learn how to develop useful content and that is included in this course.

    check Content Planning (Writing Skills)

    check Content Writing (Development)

  • Almost all of us regularly receive some promotional emails from different companies and all of these are the component of email marketing. In this process, you have to create a separate email list according to the segmentation of your potential customer and then send a relevant email to them to take them through the sales funnel. Currently, it is one of the most efficient ways of online marketing course.

    check Introduction to Email Marketing

    check Email Campaign Setup

    check Email Marketing using GoDaddy

  • If you develop content without any illustration or email then it will look boring. Isn't it? So we are here to teach you graphic designing so that you can develop engaging content. We have included Adobe Illustrator and Adobe Photoshop in this certification in digital marketing course.

    check Adobe Illustrator Basics

    check Adobe Photoshop Basics

  • If you develop content without any illustration or email then it will look boring. Isn't it? So we are here to teach you graphic designing so that you can develop engaging content. We have included Adobe Illustrator and Adobe Photoshop in this certification in digital marketing course.

    check Adobe Illustrator Basics

    check Adobe Photoshop Basics

  • WordPress is the most popular blogging platform right now. So you will learn all the technical aspects of WordPress so that you can develop a WordPress website for your client and manage them effectively. It is a very useful module in the certification in digital marketing.

    check Creating Wordpress Pages and Posts

    check Formatting Wordpress Text

    check Publishing and Scheduling Posts

    check Adding Images, Audio, and Video

    check Bulk Editing Posts and Pages

    check Customizing Themes and Menus

    check Using Widgets on Wordpress

    check Extending WordPress with Plugins

    check Editing User Profiles

    check Getting New Readers

    check Configuring Wordpress Settings

    check Keeping Wordpress Up to Date and Secure

    check Manage Wordpress

  • This course includes the technical details of the Google AdSense procedure so that you can incorporate ads in your blog and grow your career accordingly. So it is there in the certificate in digital marketing course.

    check Blog Monetization

    check Explaining Google Adsense

    check Setting up Google Adsense account and integration with the website

    check Best Practices for Maximum Returns

  • Some so many people can influence people to buy some product or avail a particular service. And if a brand uses this type of celebrity or influencer to market their business then it is called influencer marketing. Certain steps are required to be remembered while doing it and in this digital marketing certification course, you will get to know all of them.

    check Introduction to Influencer Marketing

    check Case Study

    check Best Practices

    check Business benefit from Influencers

    check Best Platforms for Starting Influencer Marketing

  • If you want your website to rank in Google then it is very important to optimize your site properly so that more and more people can reach up to you. It is a technical job to do and that type of online marketing training is given in our course. Our digital marketing certificate will give you an insight of website works.

    check Understanding Website Optimization

    check Understanding How Browsers Render Content

    check Measuring Website Performance

    check Optimizing Web Images

    check Optimizing Website Code

    check Minifying HTML, CSS, and JavaScript

    check Compressing Data with GZIP

    check Optimizing File Caching & Leveraging CDNs

  • check Introduction to Web Design

    check Visual Aesthetics in Design

    check Website Content Optimization

    check Web Design Compatibility

    check Usability

    check Website Backend Optimization

    check Website Speed Optimization

    check Creating Responsive Websites & Apps

  • check Online Themes, Plugins and Widgets

    check WordPress Templates

  • Currently, blogging has become a booming career online and mostly WordPress is used to do that. We are here to help you to learn how to start a blogging career to earn some extra bucks. So it is an important topic now in digital marketing certification course.

    check Introduction to Blogging

    check Choosing Blogging Platform

    check Wordpress As A Blogging Platform - Its Pros and Cons

    check Wordpress account setup and buying domain

    check Creation of Wordpress Post

    check 5 Step Plan to Succeed in Blogging

    check Role of analytics in Blogging

    check Wordpress Analytics

    check Self hosted WordPress Blog On Your Domain

    check Benefits of Self Hosted WordPress Blog

    check Google Analytics

    check Blogging Best Practices

  • Affiliate marketing has gained a lot of popularity these days because of several E-Commerce websites in the market. In affiliate marketing, you can include affiliate links of some particular products in your blog post so that you can get a commission when someone buys it. There are certain ways to include the links though and those are taught in this online digital marketing course.

    check Introduction to Affiliate Marketing

    check Benefits of Affiliate Marketing

    check Amazon Affiliate Program

    check Amazon Affiliate Program Account setup and integration with the website

    check Various types of Affiliate Programs

    check Choosing right Affiliate Network

    check Introduction to Affiliate Marketer Journey

    check Affiliate Marketing Monetization

    check Role of Social Media Marketing in Affiliate Marketing

    check Affiliate Marketing Program Creation

  • E-commerce websites are quite effective these days for online shopping. But there are certain factors that you have to understand if you want to start marketing your product through an e-commerce platform. You will get a lot of help with this in this online marketing training.

    check Introduction to eCommerce Marketing

    check Platforms to Develop eCommerce Site

    check 7 Steps to start an eCommerce Site

    check Introduction to Shopify

    check Setting up a Shopify Account

    check Adding products to Shopify & Create Categories

    check Setting up themes to the Shopify Account

    check Shopify Payment Gateway Integration

    check eCommerce Best Practices

    check Introduction to WooCommerce

    check Adding Products on WooCommerce & Create Categories

    check Setting up theme to the WooCommerce Account & Create Homepage

    check eCommerce Analytics

    check Marketing Automation using Zapier

  • Before starting to market something you need to understand the analytical aspects of online marketing course. By learning Google Analytics you will get to know how to analyse the market and set your next step efficiently. So you should opt or our digital marketing certificate.

    check Introduction to Google Analytics

    check Google Analytics Setup and Use

  • Selling a product is a tough job but it is even tougher to give proper after-sales Service to the customers. In this online digital marketing course, you will get to learn how to sell a product and provide support to your customers afterward.

    check Website Types & Terminologies

    check The Art of Pitching

    check Product Positioning

    check Pricing Models

    check Negotiation techniques

    check Structuring Sales proposals

    check Customer Service Concepts

    check Managing Customer

    check Automate Routine Tasks

  • check Digital Marketing Advance Concepts

    check Integrated Campaign Thinking and Planning<

    check Online Reputation Management

    check Monetizing the Inventory

    check Google Chrome Extensions

  • In the last module, we will have some project work related to all the above modules. You will be given a particular topic to complete a project on which will help us to understand whether you have understood all the aspects of online marketing course properly or not.

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Certification of Completion
from GoDaddy Academy

On successful completion, you will receive certificate of completion in "Certificate in Digital Marketing" from GoDaddy Academy.

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