In this digital age, communication and visual storytelling are achieved through the use of computers to produce interesting graphics, animated characters, and practical special effects. Today, animation and graphics designing has great scope for those who love creating magic. Despite the recent global economic crises, animation and graphic industry across the world has extended to grow at a rapid pace. In India despite its late entry, these two businesses are on the path of development and ready to experience an extended period of boom.
Design is a vast area with several branches under it, and communication design is one branch. It is the art and craft of creating visual content to communicate ideas, messages, and emotions. It involves an elaborate focus on the logic of displaying elements in illustrative design creatives to optimize the user experience and further pass the brand's message.
Simply put, communication designers are experts at creating visuals that help convey a brand or company's messages to the target audience. Furthermore, as a part of the industry, communication designers create logos, icons, website concepts, interfaces for apps, color palettes, business cards, packaging, print ads, infographics, storyboards, books covers, posters, to name a few among the extensive list of opportunities.
While there is no definite path to become a communication designer just like any other industry, however, there are a few routes one walk on to create a successful career in communication design.
Earn an Undergraduate degree
Communication designers or graphic designers need bachelor's degrees. The coursework of graphic design courses covers drawing, 3-D design, photography, 3-D modeling, advertising, and typographic design. Practical training helps nurture individualistic streak in young aspirants and further encourages the approach of 'learning by doing.' Hence, formal education in the form of a degree course will help one attain a robust educational background while giving a strong grasp on the basic principles of design.
Gain relevant experience
The saying, "Practice makes a man/woman perfect" can never go wrong for anyone. The more one practices, the more it helps to come up with creative ideas and master the art of communication and graphic design. Hence, one must consider gaining 1-3 years of experience before going for full-time positions. One can also go for internship positions to build on portfolios and earn references needed to advance to regular design positions.
Networking for career advancement
Working on professional relations with like-minded people can come as a great help in the creative field. In other words, one should develop a real relationship with the peers. Don't shy away from networking on social media networks, attending design workshops, and collaborating with them.
Owing to the tremendous growth in the media industry, excellent employment options are available in graphic designing. The first step on the career roadmap to Communication design is to join a design institute. One can opt for formal education from the leading design institute, IIAD. The courses at the institute help create design messages and create solutions through the use of appropriate design language, visuals, and digital experiences. Communication design courses allow aspiring designers to sharpen those innate skills, and it enables young aspirants to embrace the creative side and become excellent communication designers.
