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Google AdWords Audit With Business Website Group

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    If you are reading this post, it means you have already started thinking about paid or free AdWords Audit. You want to check your own performance and don't want to leave any loophole. To assist you, we have summed up a comprehensive checklist of four items that you should follow for a successful Google Ads audit.

    AdWords changes too quickly every week, so it is obvious that you miss a few things that just came into existing, while setting your AdWords account. The best way to stay update is to subscribe to the official blog or website to get updates directly from Google. You should see the following things:

    Conversion Tracking: You must track conversions and collect data to improve your advertising strategies. Otherwise, you are just wasting your money. Remarketing your new products, services and offers to your previous customer or visitors who showed interest in you previously, is definitely a good idea. It's easy to convince an old customer and improve your sales. Leverage ad extension feature and give more information about your business that will help increase your CTR. AdWords allow you to save your time by automating certain things like bid automation or custom automation using scripts. Many small and new Google Ads audit accounts are structured poorly, probably due to the inexperienced account manager. Here are signs of poorly structured accounts:

    Too Many Duplicate Keywords as it is hard to control duplicate keywords in Google AdWords audit. You have to keep monitoring your account for repeated keywords so that you don't miss perspective sales and customers. Too Few or Too Many Ad Text Variations: Use ad text variations instead of using too many or too few copies. Too Many Keywords Per Ad Group: Try to use ideally minimum keywords per ad group.

    Not Enough Keyword Match Types: Use combination of exact and phrase match in addition to broad match keywords that generate more data in the search term report. Adwords allows deeper insight into data in your business's favor using segmentation in following way.  Look at the Geo segmentation reports in Google AdWords audit to check the locations that generates sales for you. Find the most beneficial search queries and add those to the ad groups to write better performing ads. Use device segmentation report to know how your landing pages appear on different devices. Google AdWords with Display Select to improve results on the preferred network.

    Advertisers don't only want results, but they want maximum results in their favor that is too at a lower cost with a higher conversion rate. During a Free Google Ads Audit, you have to look at the historical progress of an AdWords account against KPIs to make sure that they are performing and trending well. And if they are not trending well, find out the loopholes. With data range comparisons, Google has made checking this comparison easier. We carry out Free Google Ads Audit for new clients, we frequently see customers facing the same problems.