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The Complete App Store Optimization Guide

  • The Complete App Store Optimization Guide

    The best way to understand ASO is to think of it as app store SEO (search engine optimization).To get more news about Google Play App Keyword Ranking Service, you can visit aso700.com official website.

    Much like optimizing web pages for search engines to improve visibility and rankings, ASO focuses on optimizing your app both in app stores (such as Google Play, iTunes, Amazon App Store, and the Windows Store), as well as outside the app store, with the goal of getting more downloads and conversions.App stores are basically like a site-specific search engine and rely on many of the same principles as web search engines like Google and Bing.

    Keywords, indexing, relevance, and freshness are all factors that app store algorithms take into account to provide users with relevant results to their search queries.When you think about the sheer number of apps available across all the app stores, the competition can seem very intimidating.

    How will you get your app in front of the right audience?The good news is much like search engine optimization, ASO can help your app stand out in the sea of competition with optimization techniques that can be applied both in and outside of the app store.As there are only a limited number of ways for an app to succeed on its own, ASO can make a huge impact on its overall success.

    By fully optimizing your app within the store, you improve your chances of ranking higher and this, of course, will ultimately boost downloads and drive conversions.There are several areas to focus on within app stores when it comes to your optimization efforts.

    The strategy for each store may need to be approached slightly differently due to differences in layout, setup, and available features. Regardless, these are the main components to focus on which will mostly remain unchanged across each app store platform.If you’re familiar with SEO you’ll know the importance of keywords. ASO is no different. Keyword research and planning are just as important here as it is in Google or Bing.

    Ensuring you have your keyword strategy in place beforehand will provide a smooth transition towards your ASO efforts.You’ll want to make sure that your URL, headings, and app name (whenever possible) all contain your primary keywords.

    These will likely be some of the most weighted signals app stores will use when it comes to determining when and where to show your app.Additionally, ensuring you are maximizing on any available keyword fields will play a vital role. You’ll want to make sure you update these fields whenever possible to reflect changing trends in search queries or key phrases.
    Much like how Google uses Google My Business ratings as a primary ranking factor for displaying the local pack, app ratings and reviews contribute greatly to the overall position an app will have in the store. Negatives reviews will obviously have adverse effects on your rankings so ensuring you’re gaining positive reviews at every possible corner will go the distance.

    Reviews and downloads also tend to have a freshness period so an app with healthy growth can still outrank an older app even with substantial reviews and downloads (assuming the older app is lacking in updates or new reviews and ratings). Freshness, updates, and relevance cannot be overstated in importance as powerful ranking signals.

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