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What You Need to Know About App Store Optimization

  • What You Need to Know About App Store Optimization

    App store optimization (ASO) is a buzz-word these days. And if you have no idea what it is, let me start with a short anecdote. Do you remember the time (nearly a few years ago) when the term Search Engine Optimization (SEO) appeared? Few people knew a thing about it back then. As of now, a lot of people know what SEO is and a lot of them use it to improve their websites’ search rankings.To get more news about Aso Promotion, you can visit aso700.com official website.
    As you might have already guessed, while SEO works mostly for websites, ASO is something that has to boost app visibility in Google Play, App Store, etc.An app store listing page is like a landing page in many ways. This is where the user lands after typing a keyword or an app name in the search bar. And the first rule of sales is to speak the language of your potential customer. With that in mind, it’s key to make the message on your app store page truly attractive. Ask yourself the following questions first:
    You feel like you know the answers to these questions, right? But often, app makers or developers fail this test. Sometimes, they get trapped in their own heads. And the features which they think are the best, do not end up being used by most of the users.
    So, if you want to answer these questions, ask them to your users. Collect app usage data, analyze it. Do not assume, do not rely on blind guesses. If you put yourself in your app users’ shoes, you will be able to use the language they use when browsing the app store.Start the hunt for quality keywords! Think of some 40–50 app store keywords. There are online tools that you can use to measure the popularity of a keyword (for example, see which apps usually appear in search results when you type that keyword).
    Overall, your keywords should be descriptive and simple enough. You can find a few good keyword ideas by reading user reviews, too. Users often get really sincere in app reviews. So, review mining will help you pick the words that they are typically using to describe apps similar to yours.
    As soon as you have found around 50 keywords, start filtering out those that might be difficult to type or pronounce. For a new app, it’s better to choose keywords with low difficulty and medium popularity. This way, you will get the chance to gain your initial momentum. Later on, you can start using some more app store keywords, those that are a bit more popular and difficult too.One more important thing to remember: choosing app store keywords should be a regular thing. In addition, remember to drop off keywords that do not work and replace them with new ones in your next release.
    Extra tip* Like in SEO, in ASO, as well, make sure to use long tail keywords. They usually help outrank the competition.You already know that after the app title, the description is another place that should hold your keywords. Both Google and Apple allow up to 4000 characters for app description. The number one tip here is to write your app description with the users in mind. Most of the time, you will be allowed to format the text and to add bullet points. Do so whenever possible. List everything that can be of value to your potential users.