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Everything You Need to Know About App Store Optimization

  • Everything You Need to Know About App Store Optimization

    You know that your app is awesome, and that people will love it. The issue is, how do you actually get people to download and try it?With over two million apps in Apple’s App Store alone, getting enough downloads to put yours on the front page is difficult at best…To get more news about App Optimization, you can visit aso700.com official website.

    With the right app store optimization (ASO), you can improve your app’s visibility – essentially, how often it pops up in the search bar when people type in relevant keywords. Also often referred to as app SEO, this practice is an effective and natural way to boost your app’s discoverability.The listing page for any app store shares several similarities to a traditional landing page. It’s the first thing users see when they search for a specific keyword or app name. So you must know your target audience and use language in your app store page that resonates with them.

    Although many developers think they know the correct answers, many don’t. As you focus on app store optimization, it’s important also to remember your audience’s point of view. As the app’s developer, you may not realize that a feature you think is great is something many users could do without.

    Finding the right answers to these questions doesn’t have to be a guessing game. It’s as easy as asking those who have already downloaded it. Gather usage data and study it. Once you understand your user base better, you can utilize the language they use while browsing.After the app store listing page, the app name is the next thing that people notice. Select a title that differentiates your app while still making its purpose obvious. Choose something straightforward, simple to spell, and easy to remember.

    As of 2017, Google allows titles with up to 50 characters, whereas Apple only permits 30. Make the most of this limited character count with this formula:Lastly, remember that you are allowed to add additional titles for different languages where your app listing is localized. Making a localized app is advantageous for helping developers learn where the most interest stems.

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