Recent Entries

  • HOW A BRANDING AGENCY CAN GIVE YOUR BRAND A POWERFUL START

    The over saturation of different brands essentially fulfilling the same purpose means that now the brand needs to focus more than before on what sets it apart from the competition in the market. The first step to establishing an acute connection with the customer base is to make sure that the custom...
  • THE RETAIL DESIGN DEPENDS MORE THAN EVER ON BUILDING AN EMOTION

    The business world runs on ideas and innovations that tackle daily problems. And with the market becoming more and more open, with the assistance of technology, competition is also on the rise. Obviously, different brands would tackle the same problem differently and with varying expertise, but solu...
  • How Data Is Changing Market Segmentation In 2022

    With the rise of Big Data, the need to segment your market has become more important than ever. With emerging technologies at our fingertips, we can now see that living in a community or a small business is no longer the only way to live. It has changed the whole lifestyle and the market is growin...
  • Why Our Future is Sustainability?

    We are choosing natural choices and lifestyle according to recent studies. People are becoming aware of their bad behavior towards our natural environment. We are trying to take a strong stance in preserving our natural resources and reserves. Then why are we doing it? Why are we continuing disastro...
  • WHY IS BTL ADVERTISING TAKING OVER THE MARKETPLACE

    Technology is continuing to grow exponentially, and the world is more connected than ever. Thus, it is natural that the norms of advertising are shifting from wide and traditional methods to targeted and unconventional means. In the online world the rules are flexible and as long as you can make t...