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Hybrid Events: What You Need to Know

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    The world of events has changed because of the pandemic. Event organizers were presented with a challenge on how to pivot quickly, hence the rise of virtual and hybrid events. Many companies worldwide shifted to digital and online platforms, with virtual and hybrid events forming the cornerstone of these innovations. According to a report, 70% of event professionals and suppliers moved to a virtual event or hybrid platform, 69% hosted webinar-style sessions, while 62% live-streamed keynote speakers. 

     

    Hybrid events are a combination of physical and virtual venue. The audience can participate virtually through platforms that allow online and offline interactions. By combining digital and physical world, organizers can increase participation, the number of attendees and the overall experience. Virtual and hybrid event platforms are also designed to be inclusive, giving all attendees the same quality of experience no matter where they are. Furthermore, with features like chat, live polling, virtual break-out rooms and video chats, these platforms open new opportunities for presenters and attendees to exchange ideas and interact more intimately.

     

    One key benefit of adding a virtual component to your event is being able to stream it simultaneously or on-demand. By storing your event in the platform, any time-zone or schedule conflict is eliminated. This is ideal for an event with participants who have hectic schedules such as medical conventions. On-demand viewing of contents for several weeks or months extends the life your investment even beyond your event schedule, giving you your money’s worth. 

     

    Virtual and hybrid event platforms like Webplay Virtual Events create a rewarding and memorable experience for your participants through mimicking real-life interactions and bringing them online. These immersive virtual environments also feature Instagrammable stations, networking lounges, in-lobby and livestream audience games as well as individual and team leaderboards that foster a healthy competition among the participants. 

     

    According to event industry reports, about 85% of event organizers in Asia will transition to a hybrid model even after the pandemic since they have found that virtual and hybrid events bring numerous advantages to them. With the removal of communication barrier through online events, virtual and hybrid event platforms also mean global exposure. This allows organizers to invite top notch speakers from all over the world, leading to higher engagement rate from the audience.

     

    Uncertain times call for innovations and a change in mindset. From now on, think of unique opportunities to circumvent the limitations presented by the pandemic. Go hybrid.