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10 Worthwhile Ways to Increase Website's Traffic

• Posted by Katrina Fernandez February 19, 2021 Filed in Other #seo  #websitetraffic  438 views
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  The volume of traffic you bring to your website can make or break your business. Conversion matters but website traffic is the lifeblood of your business. As an entrepreneur looking to increase website traffic, you need to figure out a strategy that will get your page those much sought-after views. The higher your website traffic, the more leads will come in. 

   

  Although some website operators pay for traffic, there are effective techniques to flood your website with traffic without spending a dollar. Truth is, organic traffic can convert at 10 to 13 times more than paid traffic. When a potential customer finds your business organically on the Internet, they are more likely motivated to purchase your product or services. If your target customers know that if Google’s vouched for you, they are assured that whatever your business is offering must be something good. 

   

  Tools for Monitoring Web Traffic

   

  However, you cannot bring traffic to your website if you know where to start. First, you need to track and analyze your result using these tools:

   

  • Google Analytics - It is a free website analytics tool tracks and reports website traffic or the number of visitors, and measures your advertising return on investment (ROI).

   

  • Google Search Console - Previously known as Google Webmaster Tools, it allows you to check the indexing status and optimize the visibility of their website. It also allows you to associate keywords, frequency of their display, and the number of click-throughs. 

   

  • AMP Analytics - Accelerated Mobile Pages (AMP) is a lightweight framework for mobile devices. It helps create fast and smooth-loading web pages across all devices and platforms. 

   

  How to Increase Your Website Traffic

   

  Now that you know the essential tools to help you monitor and analyze your website traffic, here are some helpful tips to bring more traffic to your website and increase your reach:

   

  1. Search Engine Optimization (SEO)

   

  It is a set of strategies used to boost the quality and quantity of website traffic through organic search engine results. With Google’s different algorithms, SEO is becoming more complex. To have a better understanding of SEO, let us break it into simple and easy to digest part:

   

  • Quality of Traffic - Take, for example, if your target customers visit your website because search engines tell them that you are a reliable resource for Apple computer when you are just selling apples, it is not considered quality traffic. Quality traffic means attracting potential clients who are genuinely interested in your products. 

   

  • Quantity of Traffic - Having target customers clicking through from the search engine results pages (SERPs) means a higher volume of traffic. 

   

  • Organic Results - Organic traffic means traffic that you do not have to pay for. 

   

  There is a plethora of information about SEO found on the Internet or a good SEO course or audiobook to study and learn more about this strategy. If you want a stress-free solution, hire Local SEO Search inc., Top SEO Company in Canada to help you improve your SEO campaign, increase online visibility, rank your website on top of the SERPs, and convert potential customers into loyal and paying clients.

   

  1. Guest Blogging

   

  Image by mohamed Hassan from Pixabay

   

  This method is an effective way to bring more traffic to your website when you post your blog on a site with considerable reach. Offer to write content to a website belonging to the same industry you are in. Writing high-quality, fresh, relevant content can help convince popular bloggers to post on their site. This will help you get a steady stream of organic traffic, new leads, and more customers. Make sure that you are also sorting the relevancy, for example, your content is about lawyer local citation; it should be under to SEO niche websites to avoid penalization.

   

  1. Overhaul and Update Old Blogs

   

  Refreshing outdated content is probably the easiest way to drive more website traffic. Do not let your old blogs seat at the back seat. Think of ways to bring it up to date and make it more relevant to your target audience. Updating them does not take much effort, but it can effectively send powerful relevancy signals to major search engines. As a result, your traffic will increase over time. 

   

  1. Create Fun Infographics

   

  Due to its concise and easy-to-read format, infographics can effectively attract more visitors to your website and are more likely to get shared. To help increase awareness, create an infographic based on studies relevant to your business. Hire a professional graphic designer to create engaging infographics.

   

  1. Influencer Marketing

   

  Influencer marketing is probably the most popular technique to attract your target audience and boost website traffic. There are numerous influencers across different social media platforms and having them promote your blogs helps get your message to your prospects. Although you may have to invest in some money to get them, it can drive tremendous amounts of organic traffic and sales. 

   

  1. Set Up a YouTube Channel

   

  YouTube is among the biggest sources of entertainment and buzz. Many marketing experts recommend setting up a YouTube Channel for your business. Create engaging and informative videos and sharing them in various social media platforms can lead audiences to your website. 

   

  1. Sponsor Podcast

   

  Podcasting helps promote your products and/or services, get in touch with your target audience, share the latest updates or developments that are relevant to your business, and publish engaging content. The beauty of podcasting is that it allows your intended audience can consume information whenever and wherever they are. It also creates brand positioning, leaving important marks (name of the brand, what it does, and its URL) on the minds of your listeners.

   

  1. Improve Website Speed

   

  Website speed is one of the most important factors Google looks at when it comes to SERPs ranking. Most potential customers tend to leave slow-loading web pages and try another website. To improve website speed, reduce and optimize images. You can also use SEMRush to pinpoint performance issues with your website speed. 

   

  1. Optimize for Mobile Devices

   

  Mobile-optimized websites allow mobile users to access information through their mobile devices. It guarantees better performance because the mobile-responsive website will reformat itself for various handheld devices, ensuring that your site engages with large mobile users. 

   

  Image by mohamed Hassan from Pixabay

   

  1. Content Marketing

   

  Proper implementation of content marketing can draw more traffic to your website, which can be transformed to leads, and increase customer retention. Use content marketing to communicate with your target audience. Providing your readers with informative and engaging content helps build a strong relationship and trust, making you an authority in your niche. Content keeps your website alive in the search engine and can be your bridge to interact with your customers. 

   

  Keep in mind that flooding traffic to your website is not trick, but an approach that will send your website on top of the Google ranking ladder. While there are a variety of strategies available out there, make sure to analyze what works best for your brand. Test the strategy, measure the results and repeat and soon you will be able to reach your goals. You can also use professional help from a reputable SEO or digital marketing Jacksonville company to guide you on your journey to the top of the search engine ranking.