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How to Create an Effective Blog Post Title - 7 Tips

  • Your post title can make your blog viral, spreading the word like wildfire or scaring away potential readers, denying them the chance to find your beautifully written gem. Although there are only a few words in your post title, they are the most powerful words. The power here is due to the fact that to most of your readers, the decision as to whether to read the rest of your post relies on them.

    Why blog post titles matter

    Blog post titles appear in:

    Search engine results

    Other bloggers' links

    Social Media Sites

    On your archives page

    RSS Feeds

    In all of these situations, the post title is all the reader will see, and here is where the reader makes the decision to read on. Write a title that's confusing or boring, and you'll bet your ass that not very many people are going to read it. 7 Tips for Writing a Blog Title

    How do you craft a blog post title that get people to read your blog post's opening lines? There are several ways on writing a blog post title that will draw your readers into them. Below are seven tips on crafting a blog post title for you to keep on your mind the next time you're looking for those right words (and every time).

    Personalize Titles

    Blog posts are likely to be written for hundreds or even thousands of people. While this is true, you can make the reader feel like the post is targeted to their specific situation, especially if you personalize the language that you're using. You can do this in many ways. The easiest is to use the word "You" in your title.

    Humor Titles

    The art of comedy is a useful technique when it comes to drawing readers into your blog - IF you manage to pull it off. This technique is very useful at attracting readers from social media sites, but keep in mind that this isn't always great for search engine results. However, it is possible to create a funny title that includes search engine friendly key phrases.

    Use key words

    Key words, as mentioned in the previous tip are crucial to getting search results traffic. Also, including keywords tells search engines what your content is about, which will put your post higher nebojsa cvetkovic in results for related searches.

    Key words are also useful because they grab the attention of people who are visually scanning content. This is something I discovered when I was researching to buy a kindle (which I love), over the holidays. I found myself looking through an RSS feeds, taking in information in a hurry, scanning for the word 'kindle', before making the big buy. Because I was in a hurry, the keyword was a great attention grabber.

    Ask a question

    People are wired to answer questions when they see them. Questions are great because is also leads the reader to actually leave comments on your post as well. Again, this gives you a personal touch to your post title, which we've discussed earlier in this list, because questions often include the word, 'You', rather than just some random question. In a subsequent post, I will write more about the importance of questions.

    Create Controversy or Debate

    When a reader sees a title that signifies a controversial topic that's open for debate, they'll often want to join in the discussion by commenting on your post. Not only will they comment on your post, but these comments will often be responses to other commenter's comments, which they'll be inclined to check back to. The great thing about this is that now these readers active in the discussion, will have an incentive to subscribe to your RSS feed to check out what other people are saying. Keep your content relevant to its title.

    Use Power Words

    It is important to use prime words that elicit a strong response from readers. It will be worthwhile to discover what they are. There are several of these power words lurking throughout our vocabularies, but I've managed to pin-point a few into a small (yet powerful) list.

    Easy - Mankind strives to make life easier and more efficient. Any information on accomplishing this is to humans like moths to a flame.

    Free - There's something about getting something for FREE that triggers something in most of us.

    Stunning- Use words like "stunning" to draw people in to see if the post lives up its name. This is called a "big claim" technique.

    Discover - Curiosity is one of man's greatest weaknesses.

    Secrets- This triggers curiosity again as it promises to reveal something we don't know. Similarly you could use 'little known ways' to secure the same response in the reader.

    These words can be dangerous so be careful. Sometimes they can leave a negative response in readers who may assume the title wont live up to it's claim. This has been learned from years of misleading advertising schemes we've all ran into at some point on the web. You should just show legitimacy without appearing cheesy and that you are trustworthy.

    Communicate a Benefit

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