Blog posting consistency is one thing all bloggers need to maintain in order to attract and maintain traffic. The frequency with which new blog entries are posted to a site is another variable. It is clear that the frequency with which blog entries are posted is an important factor in the site's growth in the initial stages of blogging. In order to attract any blog traffic you must have posts on your site for readers to view. Obviously in the very early stages you need to build up an 'inventory' of content therefore your posting must be more frequent. However, once a blog attracts regular traffic, is frequency still an important factor?
This discussion compares the pros and cons of posting schedules regarding their frequency and how readers and content might be affected.
1 - Frequency/Quantity
- Strengths -
A) The blog is updated regularly with new content.
b) Search engines will crawl your site more often if you have more blog entries. This normally results in a higher search engine ranking.
c) The more entries that are posted the more likely the content will be shorter in length and therefore easier and quicker to read.
- Weakness -
a) The more frequently you post, the less research and depth it will have. This can lead to decreased content quality or originality.
b) Having a tendency to post too often can lead to a lack of relevant material. This may create 'temporary' circumstances when content is not relative to the theme of the blog.
c) Once again the 'rush' to post an entry may result in content that contains information with as much depth as you would expect to find in a comment left on a https://www.operazionecolomba.org blog. When your aim is to make money blogging your posts should be more useful to the reader since you expect them to spend money at your site.
2 - Length/Quality
Strengths
Blog entries that are not posted often tend to be longer and more detailed. This is particularly useful if you are trying to make money blogging as readers will see more return on your investment. This has a greater impact on people's purchasing decisions.
b) The content will be more informative if there are more entries than before because of the time spent in creating it.
c) A less frequent posting schedule may in fact be more appealing to many readers who have hectic schedules. This gives readers more 'breathing' room between their visits allowing them to keep pace with any new updates.
- Weakness
a) Many who visit blogs tend to rush through what they read due to eye strain, time schedules, multi-tasking or other reasons. As a result of this readers may lack an appreciation for any additional research or depth a post may offer since they may prefer a 'lighter' and quicker read.
b) Less content means fewer search engines visits, which can lead to a decrease of blog traffic.
c) Visitors may choose to ignore a longer post if they find it too long after scanning it. This is not unusual especially on the internet where people tend to 'scan' content more than they actually read it.
In the early stages of a site's development, a regular blog posting schedule may be necessary. However, this might not be the case once it is established. It seems to have some merit in posting occasional blog entries, as long as the content quality is high. When your site has a steady flow of visitors, they place greater importance on quality than quantity. While frequency seems to be more important in the early stages of blog building, quality tends to sustain the popularity of your site. It all boils down to what your visitors are used to, but one thing remains constant: your content must be valuable.
