Recent Videos
Let's talk!
21 ways to promote your book with one blog post
-
You've got the book. The digital product is yours. Now you have the virtual training. What now? Simple. Now you have to promote it.
With all that's available online, you have a wealth of possibility at your fingertips.
Through blogging is one of the best ways to spread the word, establish credibility and position your message.
Let's say you have a book that you want to promote. Once you have the blog post completed, then it's time to put some targeted effort into sharing the post.
You will have more chances to sell your "thing" the more visibility you post.
Here are 21 ways to promote your book with a blog post:
Rather than simply writing content for your blog, you will get much more traction by posting a bit of the content elsewhere in order to lead readers back to your blog postings. Send the first few paragraphs to your subscriber list with "read full article" with the permalink leading back to the blog post.
You probably have multiple social media accounts. These are ideal places for you to position your blog posts.
Take short snippets from your blog post and use these as tweets. Within a 5 - 10 minute period, you can literally write 25 tweets, if you simply take the content out of your blog post.
To gain more traffic, use hashtags. You could, for example, use #dogtraining #dogs in your book.
You can post on Social Network Groups that allow you to do this. You cannot self-promote in all groups. Be sure to follow the rules.
Slide Share the blog post. You'll be amazed at how quickly your Slide Share posts can receive hundreds of views. Invite readers to go to your blog to read more posts you've written.
Post the full article on 3 - 6 top article directories. In the resource box you can direct readers back to your blog with something like, "For more articles by _____________ go to _____________."
Add your post to blog communities. There are plenty of locations that allow www.daniellawrence.net you to promote your blog post.
Add images specific to the topic you are writing about. In the case of your book, an image of the book cover is always a great idea.
Keep up with comments and respond promptly. The more interaction that you have with your readers the better.
Keyword optimize your post and headline. This is essential for getting the most out of your efforts.
Add video to your post. More and more every day, video plays an important role in gaining interest and traction for your efforts. A 30-second video can generate interest and help you get noticed.
Ask readers to take some type of action at the end of the post. You could ask readers to comment, sign up for something, purchase your book, or hit the share buttons on social media. The more you can get readers to take an action, the better.
Offer multiple ways for visitors to your blog to join your subscriber list. Providing solutions to specific problems will get more opt-ins than something too general.
You can place portions of your blog posts in an Autoresponder (AR), sequence that leads back to the original post via the permalink at end of the AR message.
With high-trending topics, make the media aware of your post. You never know what can happen as a result.
Include an invitation for other bloggers, media and those with a large reach to interview you for their podcast show, blog or be a featured expert on a telesummit.
Create a short video about the blog post that you load on YouTube. In the description of your video, include the post URL.
Create a simple infographic that highlights the key points of your blog post. You can share the infographic via various social media platforms.
Repurpose the content into an article. Post on a minimum of three article directories with mention of your blog post in the article.
Use Pinterest and Instagram to capture visual fans and bring them back to your original post.
The bottom line is that your job is to spread the word about your ebook, info product, and other digital products. The fact is you're not selling the "thing."
In reality, you're using the "thing" to communicate a larger message .