Let's talk!

Post promotion: how do it properly

• Posted by John Tull June 24, 2020 Filed in Technology #facebook  #BusinessPromotion  288 views
  click to rate

  Before clicking on the “raise publication” button, you should answer a few questions: “Why do I need to increase the reach of the post? What benefits will I get if more people see it?”

  If it is difficult for you to answer these questions, then I will tell you.

  Typically, raising publications is used in 3 cases, and for each of them a different type of content is used.

  Consider them!

  1. Get the likes of your business page.
  To get more subscribers to the page, it’s best to promote content that people can quickly consume, benefit, or experience emotion. In this case, it is better not to take a person from Facebook to an external site.

  This could be a quote, video, or valuable advice. If you reach your target audience with the promotion settings, you will get many new subscribers and reposts.

  
  2. Get as many clicks on your site as possible.
  Getting visitors to the site, you can significantly increase your email database. To do this, you need to write very valuable and useful articles on your blog and post them on Facebook.

  The promotion should contain a picture, text and a link to an article on the site. It is best to write in the text what problem the person will solve your article, or the benefit that he will receive from reading.

  On the article page on the site, you can offer a person valuable additional content (as, for example, I do it) in exchange for an email or just show pop up with a newsletter subscription.

  Of course, you can receive applications for services or sales by promoting your post on Facebook, but the “Engagement” goal is not quite suitable for direct sales.

  
  3. Get feedback: post likes and comments.
  In this case, you should promote content that will engage the audience in the communication. Questions are best suited for this.

  In the publication, you can ask the opinion of people on any issue. It can also be a survey or test.

  Most often, publications are raised to get traffic (clicks) to the site. If you write a good article, the cost of the transition will be very low. Also there is a better way to promote your facebook post, use this service and see the difference.