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Attract More Leads for Your Fitness Business With a Professional Fitness Photographer
The Fitness Business Industry can be so competitive that you need to rise above the competition. And having the best fitness photographer is a start. A fitness photographer can capture all the things fitness professionals need--quality photos that showcase the services of professional coaches, their gym and equipment, their training sessions, and more. Action photos that emphasise a healthy physique can attract leads, an aspirational trigger that will push your potential customers to get into a healthy lifestyle by enrolling in your gym or hiring you as their personal trainer.
Fitness photography is not just for fitness professionals. Professional and amateur athletes, fitness models and influencers need them too, especially if they want to attract potential brands and sponsorships. A creative fitness photographer can set up the right background and lighting to produce dramatic photographs that showcase how these personalities can be the perfect brand ambassadors for their respective sporting products.
If you’re planning to shoot some fitness photographs yourself, here are some tips you might want to consider when it comes to posing your model or models:
\u25cf Make Them Do the Actual Exercise. People will know if fitness photographer the models are just faking the workout. Get that genuine feeling of exertion by having them do the actual exercise. It’s more natural, raw, and real. Just be cautious not to have them overdo it to the point of injury.
\u25cf Modify the Pose. There might be workout poses that are not very appealing to the camera. Just keep in mind that the tweaks should still look natural and not set up. Simple directions from the photographer can serve as a cue for the models like asking them to look somewhere, whether they should run slow or fast, etc.
\u25cf Keep Them Moving. When the model settles on a pose, his/her muscles relax, losing the tension when doing an exercise. It would be great if both the photographer and the athlete can devise a mini workout where he/she can keep on moving. Not only will this create more photo opportunities, it will also lend authenticity to the photograph.
\u25cf Candid Shots. Candid shots show the personality of your models/athletes. Have your models relax and be themselves so they are comfortable enough to forget that you’re snapping pictures of them.
\u25cf Facial Expressions. These add drama to the photos. Eyes can express determination, so does having clenched jaws. A smile can show enjoyment and happiness.
\u25cf Muscle Magnification. Because this is fitness photography, you need to emphasise the muscles! One way to highlight the muscles is by applying oil to make the body shine. Or have the models pump up their muscles before asking them to pose.
All through these poses, lighting is crucial. A very good fitness photographer knows that low-key lighting or playing with natural lighting where light and shadows work together helps emphasise further the physique of the models. Monty Studio perfectly captures all of these inspiring and aspirational moments that will boost your fitness business and your social media platforms. Contact us today!