8. Advertise values from the top. If you read Greek background as well as folklore, you might have encountered a widely known Greek stating that a fish deteriorates from the head. In today's company globe, the claiming applies. The message, talked and also unmentioned, from the top is critical to reinforcing positive, accountable, moral conduct. If magnates and magnate administration claim something yet do one more, the message of ethical behavior obtains extremely complicated. Top executives require to use their settings in the firm to demand and also promote honest conduct. The top executives must "walk the talk" and hold themselves to the very same high criteria of values they expect of others and demonstrate those high requirements in everything they state as well as do.