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What Not To Do While Promoting Your Brand

• Posted by Dart Design September 13, 2022 Filed in Business #Brand Promotion Agency  #event activation agencies  #Global Brand Marketing  274 views
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  Market trends are constantly evolving. Brands are looking for better ways to leverage the latest innovations to keep up with every twist and turn. We have gone ahead of things and catching your audience's attention is not enough anymore.

  Nowadays it is about making an impact. It is about connecting with prospective customers in emotional and meaningful ways like being a trusted source for getting the right information. While there are great ways to put your brand out there. There is a flip side of things that need your attention as well, so when you follow that Instagram trend, you do it in a way that benefits your brand. So, here goes — what not to do while promoting your brand:

  • DON'T CHASE THE SHINY TRENDS

  Trends come and go. Also, they are short-lived. Nonetheless, it gets you a lot of likes, comments, and attention but attaching your brand to something trending would give short-term results and as time passes, your campaign would become old news in the sea of thousands of tweets or Instagram reels. So even as you hire a brand promotion agency, make sure that promotion is focused around the brand and not the volatile external factors.

  At worst, when brands do something to get people's attention on social movements or wish to bring attention to devastating climate catastrophes, people assume that the brands want to capitalize on them. While these trends get the undivided attention of the customers, it is however short-lived and brands shouldn't expect long-term benefits. Rather focus on making an impact through your campaigns and pay attention to the people you wish to market to. Great brands don't follow trends and they stay true to their values and constantly communicate with their customers to know them better.

  • QUALITY OF CONSUMERS BEFORE QUANTITY

  Do not try to sell to everybody. Not everybody is your customer. Trying to sell to everybody is like selling to no one. Every product is made with its target audience in mind and thinking that if you make your brand enough relatable, most people would be inclined to buy your product or service. It seems easy by the looks of it but it is not how it works.

  Examine your audience, and what motivates them. Then define your demographic and then narrow down your focus to your most loyal customer who is ready to pay for your products. Those 10000 people reached through your brand promotion and tried to sell, only 1000 might turn up to buy your product. They might be your target audience and once you know how to target them, you would not only understand their needs and you won't have to depend upon trends to get their attention.

  • BE MINDFUL OF THE INFLUENCERS YOU ALIGN YOUR BRAND WITH

  It is very fascinating to get your brand exposed to millions of people at once through social media influencers. But for your marketing strategies to work, you need to find those influencers who align with your brand value. There are instances where a lot of YouTubers still hold the weight of their actions that caused their downfall. Not only do these controversies lead to a bad reputation of influencers but it negatively impacts the goodwill of the brand.

  The people you are collaborating with can act as extensions of your brand, in the long run, hence make sure, you are collaborating with influencers who share your values and there are aligned with how you want to be perceived by people.

  • CUSTOMER SATISFACTION BEFORE SOCIAL MEDIA PRESENCE

  The brand should focus on making sure that they are satisfying their customer through positive brand experience and good customer service before they focus on cultivating social media presence. What's more important? Customer satisfaction or social media presence. The latter is tempting to many brand and event activation agencies.

  Say, you have a great social media presence and people buy from you but the overall brand experience is brand. Your target audience will not buy from you the next time. Imagine you are a beauty brand with bad customer care services. No matter how much they like your product, they will hesitate to buy from you.

  • DON'T MAKE YOUR CUSTOMERS THINK. BE PRECISE

  Don't think too out of the box that the potential customers get so confused that they decide to go somewhere else. Because if they can't understand you. They won't buy from you. Sometimes, there are promotional activities run by the brand where the customer has the chance to win and has too many steps that the customer leaves mid-way or gets too overwhelmed by the whole process. Similar cases often happen with product packaging where the packaging is too complex, the brands end up missing the mark.

  Thus, in conclusion, when it comes to promoting your brand as you enter the deep waters of the market. Things can be daunting and it can be frustrating to figure out the right way so one more thing you can do is make sure you are doing everything opposite to what not to do, for a start.