Organizations in today’s dynamic and highly competitive market require a diverse mix of talents to respond effectively and efficiently to growing levels of uncertainty, complexity, and unpredictability. These reactions have been linked to the concepts of agility and flexibility in both study and practise, since the terms are used interchangeably in the literature to describe a comparable occurrence. The impression of ‘speed,’ or ‘quickness,’ is also included in the term agility (Christofi et al., 2021).
Researchers Asseraf et al. (2018) have improved the understanding of agility and adaptability across a variety of discipline s, including information systems, supply chain management, management of human resources, and general management. To the knowledge, no previous study has examined studies on agility and flexibility in the IB area in a systematic and through manner (Benzidia & Makaoui, 2020). Furthermore, as the corpus of knowledge in many business disciplines grows, there is a pressing need to integrate, arrange, and synthesize existing literature review services, particularly in fields like international marketing and international business.
As the findings of this review reveal that, neither agility nor flexibility have indeed been clearly defined in the IB literature review paper help, there are differences in the way these concepts are used in the above stated literatures. In a scientific discipline, a lack of definitional clarity and a set of standard definitions and definitional dimensions might cause academic results to be delayed in reaching commercial realities, and IB is not exempt.
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