YouTube has become the second-largest search engine after Google. This fact has made video content an important part of the contemporary corporate marketing strategy. All of the top hundred global brands (with one exception) have their own YouTube channel!
Experts predict that video could soon make ninety percent of online content. The ubiquitousness of video content is the result of better internet speeds and development of mobile devices like smartphones and tablets that made customers more connected.
Social media video is the category that is currently experiencing unprecedented growth rates, in large part due to the popularity of social video apps. Video that engages the viewer on an emotional level has the greatest potential to become viral content: at the moment, the most shared content on Facebook is video.
Experts believe that there is still plenty of potential for growth. This begs the question: what will happen with video production now that we are just entering the era of mobile, and possibly even wearable, technology?
What exactly is wearable technology? The term refers to the multitude of computing devices that can be worn somewhere on the body. In the beginning, there was a smartphone - now, there are smartwatches and smart glasses - and this is only starting out!
Wearable technology allows not only for hands-free calls by connecting remotely to your phone, but is also capable of taking photographs and creating short video clips. Controversial smart glasses would make possible for the wearers to capture and stream video.
Wearable technology would have potential for two-way streaming, therefore allowing for more targeted marketing by gathering more personal information, including customer behavior data, about the wearer. That is a tremendous opportunity for building more personal, long-term relationships between brands and customers. video creator software
Constantly connected customers would certainly translate into more video content of all types being viewed: entertainment videos, informational videos, advertising, marketing, product demonstrations, or corporate videos. Despite some privacy concerns, that is a great opportunity for video creators to capitalize on, but it also presents a challenge: their video would be viewed on a variety of different devices, and so it should be made compatible with more devices than ever before.
