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Forget bing: 3 Replacements You Need to Jump On

  • Google now tells you how to rank? Unreal... Search Engine Optimization simply put is a changing of certain parameters on your site, and on other sites that direct traffic to your site. These strategies have been widely disputed, tested and developed by many internet marketers the world over. Google, being the 800 pound gorilla that it is, has basically dictated what the optimal site structure should be and how other sites should display your sites content. Most all other search engines have mimicked their overall philosophy. Up until now Google has been secretive about the specifications it uses to determine a sites validity. Below is information received from Google on how to properly "SEO" your site.

    1. Create unique and accurate title pages. Put your targeted keywords in the title early and often i.e. target keyword: cell phones should be: "Cell Phones From Top Manufacturers" ALWAYS keep you title less than 64 characters to avoid the ellipses* after your title. This looks unprofessional and will decrease CTR**. Always always capitalize the first letter of each word... IT WORKS!

    2. Accurate descriptive description. Ask a question, put a phone number, use the ® or ©. These things can be used in your title tag to to make your site stand out. What ever you do not overly stuff with keywords i.e. "We sell cell phone cases, cases, phones, charges etc. Make it a sentence. Because remember it does not mater how good you ranking is, if the content displayed on the SERP*** is no good, then people will not click through.

    3. Improve your URLs. Do not smash all the words together in a URL. Use hyphens not underscores, why? If Google uses them and it good enough for their site, and its good enough for yours. i.e. BAD: GOOD: Create a folder and call it "cell-phone-cases" then put your content page inside that file and call it index.htm or .php whatever. Your sites URL is now "pretty" . This does not only look better, it ranks better. Don't be too long again smashing every keyword possible... be simple and descriptive. DO NOT use something generic like "page13

    4. Make your site easy to navigate. Use breadcrumbs see the top of this page under the header image. There are many bread-crumbing scripts that will take your pages title and folders and create this effect (I will post these in later posts). You can also simply code them in yourself as they are just simple links.

    5. Use a site map. A site-map is used to show all relative links for a site on one page. An XML site map seen here will be needed to submit to most search engines. The XML version does not have to be pretty, an optional html or php site map will be need if you want to show your viewers.

    6. Have a useful 404 or error page. Google 404 Page Widget Give your reader a way to navigate back to your site.

    7. Avoid sloppy writing with misspellings and grammatical errors.

    8. ANCHOR TEXT... ANCHOR TEXT is the words in a link. This tells the search engines what the next page may be about. It also provides your viewers the benefit of knowing what you want them to view next, or visit. Put your key words in the anchor text Avoid: next, page1, category1 instead choose: blue cell phone, red cellphone cases etc. Keep it short and descriptive, do not have a whole sentence as a hyperlink. Make them easy to spot, do not hide them by making them the same style as your plain text.

    9. Use the heading tag properly. This tells the search engine the topics of you site i.e. Cell Phone Providers

    10. Optimize your images. When placing images on your site, use the alt image tag and make your graphic names descriptive. remember a search engine cannot see the words or shapes of your images... so tell them what it is.

    11. Use the robots.txt file. Tell the search engines where and what to index and not index. For example, you dont want them to index your download page, right? Google also provides a useful too for that as well: Google robots.txt Tool Tips: disallow your internal SERPs to be indexed, near duplicate pages and URLs created by a proxy service. How to write a robot.txt file for Wordpress

    12. Use the rel=nofollow tag. This tag will tell Google that the page you are linking to has no value. The search engines may index the page you are linking to, but will not pass any PageRank® or page reputation. You will want to use this on a page that has no importance i.e. contact us page, SERPs, about us page etc these are pages that probably dont make you money, so why have them rank.

    13. Promote the right way through blogs, forums, social media, add you business to the Local Business Directories. You will find more information on the above marketing strategies incoming posts.

    14. I cant end on 13... Use site analytics to see where, how and how much traffic particular actions are bringing you. Google Analytics offers this service free.

    *the dots .... following a set of words meaning it continues

    **Click Through Rate

    *** Search Engine Results Page

    Read the entire Google's Search Engine Optimization Starter GuideGoogle's Search Engine Optimization Starter Guide, Version 1.1, published 13 November 2008

    These are the nine most common mistakes made by newbie bloggers, and quite simple to rectify. But one also need to know how to execute the rectification process by knowing what you're doing, and more importantly why you're doing it. Many of these attributes are missing on new Blogs and having them present and optimized may result in a Google Rating above 80%, providing your Blog is compiled professionally.

    1 - Blog Title

    A Site's Home Page Title usually appear in the header, but it must also be an H1 header. And this is where your Short tail Keywords will serve you well. Also, your title must not exceed 60 characters including all spaces because that's the maximum allowed by all Major Search Engines. It is however more advisable to not exceed 55 characters, just to be safe and your site can be indexed by All Major Search Engines. Try to target your Niche and a common need within, then make those keywords your Site Title Baseline.

    2 - H2 Header

    Your Blog Post Titles should be H2 headers, and again you must target your Niche and Keywords. Only this time you must try to apply your Long Tail Keywords. Never use Unfriendly S.E.O characters in any H1 or H2 Header content. These are any character you enter by using the "Shift" button on your keypad like apostrophes, question marks and even underscores. If you have a good anchor text, then that will also be great for using in the context of your H2 header.

    When your S.E.O is done properly by the use of Plugins, then each post will be an individual URL on its own. Which site internet is why it's so important not to use Unfriendly S.E.O Characters. These characters will amount to a low S.E.O score, because unfriendly URLs will result in your Blog Score dropping quite considerably.

    Your Post Title is also not a sales pitch, it should indicate the baseline message of your post. Think of the thought you wish to inspire with your audience, and remember, offering something useful as a solution to a problem always works!

    Post Content - Now Domain and Page Authority are other fields that need attention, and that can be boosted by posting content in excess of 1000 - 2000 words. This will boost your Domain Authority, where High Quality Comments will boost your Page Authority. This is also why it is so important to have a Spam Blocking Plugin installed, and always apply the "All comments to be approved first" inside your c-Panel settings.

    When you do this manually, simply click on the website provided in the comment (Open in a new window) and see if the site is indeed active. Then check that the site is indeed indexed in Major Search Engines. Same goes for the email used in the comment, test and confirm legitimacy. Should either of these not be active, then rather delete the comment because broken links are damaging to your Blog S.E.O Score.

    And just a word of advice on your post content; Never refer to another page or offer on your blog, because you may want to use your High Quality Post and also publish it as an Article. This will make your content useful wherever it is published and will build credibility.

    3 - Meta Description

    The Meta Description is kind of like a summary of what your visitor can expect, and again you must avoid all unfriendly S.E.O characters. The Meta Description must not exceed 160 characters, but as with the Site Title a lesser count is advisable, like 155 characters maximum.

    Throughout these steps, your Short Tail, Long Tail and Anchor Text Keywords must populate your headers and content throughout its entirety. You want to target a specific audience which is the only way to drop your visitor Bounce Rate.

    Wait, what is the "Bounce Rate"? - The Bounce Rate is basically a visitor that opens your Blog URL, but almost immediately closes it again. You want visitors that will open your site link and stay because your content inspires interest.

    Someone looking for a Dieting Product will have no interest in something like a new Flat Screen TV for instance, and that visitor will simply just leave your site and become another Bounce Statistic. I cannot place enough exclamation on Keywords, because many newbies don't do this research and is the single most common mistake resulting in a measly 3% success rate.

    Generating an income online as an Affiliate Marketer or Blogger is a Science, not a Contest and there is no final destination. Just hard work, a lot of research and constant learning.

    4 - Meta Keywords

    This almost came as a surprise to me, but Google no longer accept Meta Keywords. On the contrary, the presence

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