eCommerce has revolutionized the way people shop online, and it has also greatly influenced customers' shopping habits. Customers love to shop from their couch, and they can now buy the majority of items online.
An online store - small or large, can't be a real business without adopting the latest eCommerce trends. They will not be in the race if they don't.
It would be best if you grew your eCommerce Shopify business by implementing the most popular trends according to the needs of your audience.
And a mobile app is a key trend in buyers right now, one that should not be overlooked.
We will go over several reasons why the Shopify store should be converted to a mobile app if you are still hesitant.
According to research, online platforms will cover more than 95% of all purchases by 2040.
This forecast paints a clear picture of Ecommerce's potential and limits.
Let's look at why you should launch your Shopify mobile app.
Customers can place orders on mobile apps 30% faster than on a website, and App pages load much faster than websites. Your visitors will likely switch to your competitor's business if your Shopify store page takes longer than 3 seconds to load.
Mobile apps increase brand marketing and help us build long-lasting relationships with our customers. You can also integrate social media platforms into your mobile apps so that your customers can discuss your products. Mobile apps also use clever branding techniques and engaging UI/UX designs to make a lasting impression. Branding is also made more effective by responding to customers' questions, and this could be a great way to increase brand recognition.
Shopify apps that are equipped with the most recent technologies like AR, VR and AI will allow you to maximize your mobile customer experience. Mobile, personalized content and offline access are key factors in improving customer experience.
The Shopify mobile app can collect valuable information about your customers, including personas, behaviour, and other data. This information can be used to improve, design efficient promotional campaigns, create personalized content, and develop a marketing strategy.
Your products are more visible through a mobile application, and mobile apps have a 130% higher conversion rate than mobile websites. Consequently, a better customer experience results in higher conversions, leading to increased sales and revenue.
The details of each user are stored in a mobile app. Users need to sign in once they download the app instead of websites that require login every time. This makes it easier to use and increases user satisfaction.
Mobile apps can be integrated with mobile wallets, allowing fast processing. Smooth checkout reduces the Cart Abandonment Rate thanks to the payment process.
The systematic process ensures that the app is ready for testing and has no bugs when distributed. The same database will be shared by the Shopify website and the associated mobile commerce apps. The way the information is presented will vary between the mobile app and the Shopify website.
Many platforms can be used to create websites, from fully-featured Content Management Systems such as Magento to WordPress plugins like WooCommerce. It is crucial to identify the platform when creating an app from a website built using one of these platforms.
We are using an existing Shopify website, which customers are familiar with, so it will be a smart move to keep the familiar look across all the websites and mobile apps.
It is so important to keep the same look and feel throughout your company. For branding purposes, a consistent look is essential. App views should mirror the website's look at all times and vice versa. Users might be annoyed by any lack of consistency.
Websites have different software components, including platform, frontend, database, and server. A closed system like CMS exchanges data and handles these components to complete requests on websites.
Because the same party manages all components, security risks are eliminated.
However, this is not true for mobile apps. They do not form a closed system with each other, and an API bridge allows data to be exchanged with the database.
To create an app using the same database as the ecommerce website, API developers must develop several APIs. This requires programming skills, so hiring mobile app developers is a good idea.
For the app to function efficiently, it is crucial that APIs and the view be tightly integrated. Views provide a wealth of information about the product. There are static information that stays on the page, and dynamic information pulled from the API from the webserver. The application must pull product prices from the server before they can be shown to customers.
The post-development phase of any application includes testing. A mobile app for Shopify stores is also tested against various parameters. The app's compliance with regulations and business niches is ensured by the quality analysis team.
Manual testing is also a standard option. A professional tester will use the app as any user and report any bugs if they are found.
After public testing, a quality mobile commerce app is uploaded to the Application Store for distribution. The app stores are generally the Apple App Store or Google Play Store, and there are also many third-party app stores.
A mobile app has many advantages over a Shopify website. Businesses are shifting to mobile-app first strategies for many reasons, and Ecommerce vendors insist on the app rather than the website. Your Shopify store should have the same rules to stay ahead of the pack.
Contact our mobile app development company for more information on how to adapt a mobile app to your Shopify store. We also offer full-service Shopify store development. You can rely on us to provide the best consultation for your Shopify store.
