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The Role of Backlit Films in Advertising and Marketing

  • Almost all companies or individuals aim for the best representation of their signage or display when using a graphic of any kind, whether it is a picture–based or textural. Many customers have the assumption that the process is expensive or tedious, especially when converting a design into signage that can be seen at night as well as day. Luckily, this is achieved by backlit films.

    What exactly is a backlit film?

    A backlit film refers to a special material where graphics or text can be imprinted in such a way that the design lights up when light shines through the material. It is perfect for scenarios where a simple poster may not be the best choice for advertisement. It is usually applied on windows or backlit light boxes to create this added effect. Customers have the choice of choosing the adhesive side of the decal. This means it can be perfectly applied on the outside face of a lightbox or the inside face of a window. Backlit films are both aesthetically pleasing as well as cost-effective when it comes to decorative signage.

    Why use a backlit film?

    The many qualities and functionalities of a backlit film make it the ideal choice for both professional and personal use. The most common uses include diverse advertising campaigns as well as political campaigns.

    • Outdoor advertising campaigns

    Many companies prefer backlit films for their long-term durability. As they do not bend, break or wear out easily, they can be applied to various outdoor advertising campaigns as well. Good backlit films from repute dealers will have the adhesive requirements for them to remain in place semi-permanently.

    • Exposure to nature

    The durability present in good quality backlit films makes them appealing to both short and long-term projects where they will be subject to heavy climate exposure. Both business owners and small shop owners can use backlit films to display their messages prominently during the day and night.

    • Personal use

    Many clients who have acrylic or glass surfaces at home can use backlit films too. They can apply them on window clings which have been a popular choice for marketers because it is a reflective surface during the day. Backlit films are thus a cost-effective signage choice that can be visible regardless of the condition of outdoor lighting.

    • Other uses in advertising

    Backlit films are used in exhibits where textual explanations of the artist or historical context are required. They are also found in restaurants that use them to display menu options outside or inside the building. Another important yet overlooked application of backlit films is on bus routes. They are often found at bus stops where maps are displayed with the help of a light source.

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