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Reasons to Buy the HP Latex 700W Printer

  • Every entrepreneur or company understands the fundamental importance of differentiating its products from others. In the case of a printing business, latex products have become popular in recent years. Latex ink printers use latex as the carrier for colour pigments. HP latex inks dominate the industry when it comes to latex printing.

    The HP latex 700w printer exudes unmatched versatility with vivid colours which integrates the latest of HP Latex. It is known as the industry's best, and it comes with a host of features that sets it aside from its competitors.

    • The use of HP latex ink

    Latex Inks from HP are composed of a water-based formulation used with a unique latex polymer that helps produce prints that are ready for use. This type of ink offers benefits to both industrial and commercial production environments. The latex ink from HP is non-combustible, non-flammable and non-toxic in composition.

    • HP Latex Optimizer System

    The HP Latex 700W comes equipped with the HP Latex Optimiser feature which consists of positively charged polymers that are suspended in a water-based ink vehicle. The sharp text and image detail is achieved by negatively charged ink pigments reacting with the ink vehicle. It eliminates feathering and colour-bleeding at high productivity levels. This feature also allows wide media support and reduced power consumption.

    • Scratch-resistant output

    The printer achieves scratch resistance to prints by using the HP Latex Overcoat feature. This is great for laminated products where ink resistance would be covered by laminate. This increases the lamination adhesion which ultimately results in savings.

    • New sensor

    The HP Latex 700w comes with the OMAS new generation sensor. The OMAS+ has included compatibility with a wider range of media and produces better performance in fabrics and papers. This enables the printer to perform 2x more readings per minute. Users can conduct real-time media advance corrections with dynamic swath adjustments.

    • Security and safety

    The printer has been equipped with role-based access control, secure data storage and secure data erase features for device security. When it comes to network security, HP ensures that the printer network is protected by features such as IPSec data protection, blocking access to insecure HTTP service, embedded web serve access control and protocol management. Different businesses can adapt and customise the IPSec data protection feature according to their requirements.

    • Other key features

    The HP Latex 700w printer has a lot of important features which make it unique. This includes a higher capacity efficient curing zone which provides saturated print modes at higher speeds. The printer also comes with a better air recirculation system which distributes heat across the printing zone.


    The HP Latex 700w printers are dependable and are designed to seamlessly fit into any business environment. It is designed to be easy maintenance and comes with a handy app that assists users in monitoring the printer and job status. To ensure that the best quality output is maintained, consumers should always purchase HP printers from certified dealers and distributors only.

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