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The same bid for Free PPC Audit and search are two very different networks. Someone viewing an ad on a display partner is FAR less likely to be ready to buy than someone who is actively searching, so you should be prepared to bid accordingly. Not connecting Adwords to Analytics as the correct, and full, way to connect data between the two can be found here. There is a massive amount of data you are missing out on if you do not. The main thing will be looking at which ad groups are providing the best conversions. You may have set up the values of conversions, but what about seeing the conversion pathway?

Not using Negative Keywords as this has to be one of the biggest causes of useless clicks in the beginning. When you set up any new Free PPC Audit campaign, do yourself a favour and set up a negative keyword list that you can use on any campaign. There are plenty of open source negative lists out there. Not having a landing page that is specific and allows people to take action as don't push people to the front page of your site, it is a waste. Set up a landing page for each product and make an ad group around that.

FOR MORE INFO-: https://googleadsaudit.co.nz/

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