Posted by IndiaBrand EquityFoundation

Indian handloom, an ancient craft with over 4,000 years of history, significantly impacts India's cultural heritage and economy. Supporting over 4.3 million handloom manufacturers, this industry is key to India's socio-economic framework, showcasing diverse regional artistry and contributing significantly to GDP through exports. Organizations like the Handloom Export Promotion Council have been pivotal in modernizing the sector, enhancing global visibility, and promoting sustainability through eco-friendly practices. Despite facing challenges from modernization and competition with machine-made textiles, strategic innovations, digital marketing, and international collaborations are vital for future growth, emphasizing the global importance of preserving and supporting the Handloom Clothes Industry. For info on Indian handloom products, visit the India Brand Equity Foundation at https://www.ibef.org/exports/handloom-industry-india.