The term SEO means Search Engine Optimization, it is a process through which a website is optimized in such a way that it gets free or organic traffic from various search engines, natural sources etc. or we can also say it is a process aimed to improve the position of a website in search engines to increase traffic to the site.
Search engines are always trying to improve the quality of the search, so it is necessary to promote the content on Internet in a useful manner. This is working with the technical side, content plays an important role, convenience, usability, the website should be responsive and should be displayed correctly on various devices.
SEO is divided into two important types:
Internal Link Optimization:
We have to work on below mentioned internal link optimization strategies to improve the site and have a direct effect on position of the site.
External Link Optimization:
External Link Optimization is an increase in Outbound links, i.e. getting links to your site from other websites.
With the rise of high competition for websites in search engines, the main problem is to get links from high authority site back to our site. The best result is given by links from trusted sites like domains having .edu or .org or .com sites.
In external link optimization, we can get backlinks to our site in the form of contextual links i.e getting links from between the content or link exchange format.
Read More: http://www.techsmashable.com/seo/what-is-seo-how-to-do-seo-in-2019-complete-seo-guide-2019